SELINA GUO

HIBI Packaging Design | Brand Identity | Art Direction
DR.TEAL’SPackaging Design | Brand Identity
MOMU (WIP) Brand Identity | Exhibition | Spacial | Publication | Web
FREE ART (WIP)Brand Identity | Merchandise | Publication
NIKON Brand Identity | Publication | Web
F27 Generative Coding | Brand Identity
DESTIN-LINK
Brand Identity | A.I. | Intern at MetaDesign
PLAYGROUND
ABOUT ME


    JIN MAI LANG

    Rebrand | A.I. | Creative Direction | Internship
    Jin Mai Lang is a well-known Chinese food and beverage brand, specializing in instant noodles, bottled water, and tea beverages. 

    In this project, I worked closely with the Design Director and Senior Designer on the rebranding of Jinmailang. The process included redesigning the brand logo and creating various promotional visuals. I utilized A.I. to support brandings like Midjourney and Stable Diffusion for visual applications and Mockups. I collaborated with the strategy team to develop creative copy and campaign content, contributing to the new, cohesive brand image.

    We significantly boosted Jinmailang’s influence in both the younger market and internationally, making the brand appear more youthful and vibrant. With creative copy and fresh visuals, we transformed the brand's outdated image into something modern and lively.

    LOGO UPDATE (BEFORE & AFTER)



    COLOR & IMAGE STYLE


    APPLICATIONS & MARKETING IDEAS (Utilizing Midjourney and Photoshop)


     
    PLAYGROUND