SELINA GUO

HIBI Packaging Design | Brand Identity | Art Direction
DR.TEAL’SPackaging Design | Brand Identity
MOMU (WIP) Brand Identity | Exhibition | Spacial | Publication | Web
FREE ART (WIP)Brand Identity | Merchandise | Publication
NIKON Brand Identity | Publication | Web
F27 Generative Coding | Brand Identity
DESTIN-LINK
Brand Identity | A.I. | Intern at MetaDesign
PLAYGROUND
ABOUT ME


    NIKON REBRANDING

    Brand Identity | Publication
    I aspire to rejuvenate the Nikon brand, making it more youthful, intriguing, and visually striking. 

    This rebranding effort will fully embody the brand's premium quality, ensuring the overall brand experience exudes vitality. The brand will continue to uphold the concept of light, conveying the idea that Nikon holds limitless possibilities.

    LOGO CONCEPT
    The concept of “Unleashing the limitless possibilities of light” inspired my redesign of the Logo.

    The "o" in this logo is inspired by a camera lens, capturing timeless moments when the flash illuminates the lens. Just as a ray of light passes through the "O" in the Nikon Logo, it signifies the brand's creation of limitless possibilities for its consumers. 


    LOGO  DESIGN
    The logo features bold and simple strokes using a sans-serif typeface, reflecting the brand's high quality, reliability, and modernization. 

    The spacing within the letter "O" is consistent with the spacing between all letters, and the angles and widths of the strokes in the letters "N" and "K" are uniform. These characteristics continuously convey the essence of light and reflection, which are fundamental elements of photography.

    BRAND COLOR
    The brand colors remain in Nikon's original palette to maintain familiarity for consumers. 

    I have redefined these colors: black symbolizes the brand's enduring high quality and reliability, white represents its perpetual innovation and hope, and yellow conveys vitality and warmth, akin to the photographs captured with a Nikon camera.

    BRAND FONT
    The use of Arboria as the brand font is due to its sans-serif and thin-stroke design, which enhances readability and reflects the brand's modernity, technological sophistication, and premium quality.

    POSTERS
    These posters include introductions to the Nikon brand, advertisements for products, and campaign posters for photography competitions featuring various Nikon equipment models or lenses.





    STATIONERY     The extension of the line passing through the center of the "O" serves as the alignment standard for various layouts in business cards, envelopes, and letterheads, continuing the concept of "the infinite extension of light."


    WEBSITE DESIGN
    The new website visual is minimalist and user-friendly, effectively extending the concept of light while skillfully incorporating the brand colors in varying proportions.

    LOGO DISPLAY
    Buildings, Front desk, Meeting Room, and offline store.

    APPLICATIONS | PACKAGING 
    These applications flexibly integrate the brand colors, logo, and supporting graphics into various brand extensions, effectively enhancing the brand's overall tone and identity.




    BRAND GUIDELINE
    I have also designed a new brand guideline for Nikon, which includes detailed sections on the brand's mission and values, logo usage and specifications, brand colors and their meanings, typography choices, visual identity elements, and guidelines for digital and print media. Additionally, it covers the brand's tone of voice, photography style, and examples of brand applications across various platforms to ensure a cohesive and impactful brand presence.




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